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Overview

Miami Heat

Website for the Miami Heat's shooting course

2019

Client: The Shooting Guy - Rob Fodor

Focus: Concept, Creative Direction, Design, Digital Guidelines , Technical Strategy, Frontend Development, Backend Development

theshootingguy.com

Our objectives were to define new design guidelines and implement code in a span of four months. A few of the design challenges were finding the right design direction in a relatively short amount of time, deciding upon custom a final design and LMS as well as the hooking in extras (social stories, patreon, discord, drip email, merch, etc.) in all the right areas.

We really looked to implement a full on strategic framework in order to successfully tackle the project, utilizing the double diamond method: Discover, Define, Design, Develop. We used a variety of UI/UX techniques, culminating in a five day design sprint with the client and then a month of develop/test before launch.

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